Introduction: The Question That Changed
For twenty years lead generation meant ranking when customers searched, and the introduction says that question is being replaced by customers asking AI assistants directly.
Contents entry 3 of 17 in Recommended by AI.
What does this chapter argue?
The assistant replies with two or three names. The customer treats that answer the way they would treat a friend’s, and calls the first name. The pitch, the shortlist and the decision all happen before anyone visits a website, and the businesses left out never learn a customer was looking. The book promises to explain how AI systems choose, the five rules that govern getting chosen and a twelve-month plan.
The chapter names ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Overviews.
How does the chapter open and close?
The Introduction opens and closes with these lines, as the book prints them.
For twenty years, lead generation meant answering one question: how do I rank when customers search?
Let's get started.
Where does it sit in the book?
It follows About the Author and leads into Chapter 1: How Customers Choose Now.
Every chapter, summarised The contents, as printed Every term the book defines
