Recommended by AI glossary
The book defines 22 terms; each entry below gives its wording, the chapter that owns it, and a credit to anyone who coined it elsewhere.
Which terms does the book define?
22 terms, in the order the chapters define them, each in the book’s own words.
The invisible pitch
the most important sales conversation about your business now happens without you
Defined in Chapter 2: The Invisible Pitch
Answer Engine Optimisation (AEO)
Kalicube states that it coined Answer Engine Optimization in 2017. The book’s own wording follows.
Answer Engine Optimisation, known as AEO, is the discipline of making your business visible, understandable and recommendable to the AI systems that answer customers' questions.
Defined in Chapter 3: What Is AEO? The Discipline of Being the Answer
Generative Engine Optimisation (GEO)
Generative Engine Optimisation, GEO, focused on the generative AI platforms
Defined in Chapter 3: What Is AEO? The Discipline of Being the Answer
LLM SEO and AI SEO
terms like LLM SEO and AI SEO. The labels are still settling.
Defined in Chapter 3: What Is AEO? The Discipline of Being the Answer
The four foundations
it is drawing on four foundations, and the strength of your business across them decides whether you are named.
Defined in Chapter 4: How AI Decides Who to Recommend
Digital signals
the structured, machine-readable information that tells the system you exist.
Defined in Chapter 4: How AI Decides Who to Recommend
Entity authority
how clearly and confidently the system can resolve you as a distinct thing.
Defined in Chapter 4: How AI Decides Who to Recommend
Topical relevance
the depth of association between your entity and your subject.
Defined in Chapter 4: How AI Decides Who to Recommend
Online reputation
what everyone else says.
Defined in Chapter 4: How AI Decides Who to Recommend
Canonical facts
The exact business name, in one form. What you are, in one sentence a machine could lift whole
Defined in Chapter 5: Rule One: Be a Clear Entity
Entity home
Kalicube credits the term Entity Home to Jason Barnard. The book’s own wording follows.
one page on your website that states the complete picture
Defined in Chapter 5: Rule One: Be a Clear Entity
Safe to vouch for
when a suspicious stranger, human or machine, can verify your credibility end to end without contacting you.
Defined in Chapter 8: Rule Four: Show Your Working
The pulse
A steady pulse of new answers, new reviews, new coverage and new work keeps the entity alive
Defined in Chapter 9: Rule Five: Be Everywhere the Machine Reads
The machine-side test
understood, credible, current, corroborated, safe to name.
Defined in Chapter 9: Rule Five: Be Everywhere the Machine Reads
The scoreboard
ask the machines and write down what they say.
Defined in Chapter 11: Keeping Score: Measuring AI Visibility
The money questions
who is the best, who should I trust, who should I call
Defined in Chapter 11: Keeping Score: Measuring AI Visibility
The entity questions
who are you, what does your business do, are you reputable.
Defined in Chapter 11: Keeping Score: Measuring AI Visibility
The recommendation habit
the recommendation habit is self-reinforcing.
Defined in Chapter 12: The First-Mover Decade
The entity quarter
Months one to three: the entity quarter.
Defined in Chapter 13: Your Twelve-Month Plan
The answer quarter
Months four to six: the answer quarter.
Defined in Chapter 13: Your Twelve-Month Plan
The corroboration quarter
Months seven to nine: the corroboration quarter.
Defined in Chapter 13: Your Twelve-Month Plan
The pulse quarter
Months ten to twelve: the pulse quarter.
Defined in Chapter 13: Your Twelve-Month Plan
Where do the definitions come from?
Every definition is taken from the book’s Google edition, the only text held.
Not yet known: any definitions the Kindle edition adds; its text is not held
Which terms were coined elsewhere?
Kalicube states that it coined Answer Engine Optimization in 2017, and credits the term Entity Home to Jason Barnard.
- Kalicube on Answer Engine Optimization, then the book’s wording for Answer Engine Optimisation (AEO)
- Kalicube on Entity Home, then the book’s wording for Entity home
The book does not say who coined either term.
