Chapter 1: How Customers Choose Now
Chapter 1 says the move from searching to asking changes the customer’s whole route to a purchase.
Contents entry 4 of 17 in Recommended by AI.
What does this chapter argue?
The old route was research: search, compare, shortlist and contact several businesses at once. The new route is delegation. The customer describes the situation to an AI assistant, which weighs what it knows and recommends a business. The results page and the comparison stage disappear, and a customer given a confident recommendation contacts one business. The chapter says such a lead arrives warmer, closes faster and is less price-sensitive.
How does the chapter open and close?
Chapter 1 opens and closes with these lines, as the book prints them.
To win the new game, first understand how genuinely different it is, because the shift from searching to asking changes the customer's entire journey.
The businesses in the answers are quietly taking a growing share of every market. The rest are competing harder for a shrinking one.
Where does it sit in the book?
It follows Introduction: The Question That Changed and leads into Chapter 2: The Invisible Pitch.
Every chapter, summarised The contents, as printed Every term the book defines
