Chapter 6: Rule Two: Answer the Questions
Rule Two is to publish the answers in public, in the shape of the questions customers ask.
Contents entry 9 of 17 in Recommended by AI. Rule Two of the five rules.
What does this chapter argue?
Take the questions from real enquiries and calls, since the ones answered on the phone each week are the ones asked of AI systems at night. Pose each one plainly as a heading and open the answer with a direct, complete first sentence a system can quote. Depth beats volume. Answering across pages, videos, posts and interviews builds relevance and lets the answers corroborate each other.
How does the chapter open and close?
Chapter 6 opens and closes with these lines, as the book prints them.
The machine recommends businesses it has seen answer the questions customers ask.
A business that has publicly, repeatedly, expertly answered the market's questions is precisely what a recommendation engine is looking for: the safe answer to pass along.
Where does it sit in the book?
It follows Chapter 5: Rule One: Be a Clear Entity and leads into Chapter 7: Rule Three: Get Third Parties Talking.
Every chapter, summarised The contents, as printed Every term the book defines
